For Breevast's latest development, 49 North, we crafted a brand identity that embodies the project's promise, "Expanding Horizons." Set against the backdrop of Amsterdam North, 49 North stands as a beacon of inspiration at the IJ river. Our challenge was to create a distinctive brand in a competitive office market, while appealing to forward-thinking tenants. The result is an identity that integrates elegance, openness, and personality, capturing the essence of the building through every element of the brand's assets, from logo design to copywriting.