Through a collaboration with AD, Amsterdam-based artist management & bookings agency, we embarked on a journey to redefine their brand identity. Our approach included a minimalist reimagining of AD's previous logo and the creation of a distinct visual language. The new design is withdrawn, yet never fails to retain the agency's core identity. We teamed up with DJ & Producer Steve Rachmad and motion designer Rick Böing to create a techno-infused brand video.